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Ströbel, Tim; Herbert, Woratschek; Winterstein, Tom (5 September 2017). Have You Thought About The Club’s Image? The Role Of Sport Club Image For Sponsoring Goals. In: 25th Conference of the European Association for Sport Management (EASM), Book of Abstracts (pp. 479-480). Bern: University of Bern, Bern Open Publishing
