Schellong, Margarete

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Journal Article

Schellong, Margarete; Kraiczy, Nils D.; Malär, Lucia; Hack, Andreas (2019). Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness. Entrepreneurship theory and practice, 43(5), pp. 921-946. Wiley 10.1177/1042258717754202

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