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Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian (2019). How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets. European Sport management quarterly, 19(2), pp. 178-200. Taylor & Francis 10.1080/16184742.2018.1499790
Verdicchio, Dirk (2012). Die diskursanalytische Wende. In: Maasen, Sabine; Kaiser, Mario; Reinhard, Martin; Sutter, Barbara (eds.) Handbuch Wissenschaftssoziologie (pp. 101-110). Wiesbaden: Springer 10.1007/978-3-531-18918-5_8
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert (6 June 2017). How to Avoid Fan Protests Against Ticket Prices – An Empirical Analysis in German Basketball. In: 2nd WASM World Conference. Kaunas. 20.06.2017-23.06.2017.
Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert (9 September 2016). Preference Analysis and Willingness-to-Pay for Sport Tickets - A Choice-Based Conjoint Analysis in German Basketball. In: 24th Conference of the European Association for Sport Management (EASM). Warschau. 07.-10.09.2016.
