Köster, Antonia

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Journal Article

Köster, Antonia; Matt, C.; Hess, Thomas (2021). Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Business & information systems engineering, 63(4), pp. 349-366. Springer 10.1007/s12599-020-00660-1

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