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Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian (2019). How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets. European Sport management quarterly, 19(2), pp. 178-200. Taylor & Francis 10.1080/16184742.2018.1499790
Ströbel, Tim; Woratschek, Herbert; Durchholz, Christian (2019). Clothes make the fan: The effect of team merchandise unsage on team identification, fan satisfaction and team loyalty. Journal of global sport management, 6(2), pp. 185-202. Taylor & Francis 10.1080/24704067.2018.1531354
Woratschek, Herbert; Durchholz, Christian; Maier, Christopher; Ströbel, Tim (2017). Innovations in Sport Management: The Role of Motivations and Value Cocreation at Public Viewing Events. Event Management, 21(1), pp. 1-12. Cognizant Communication Corporation 10.3727/152599516X14786350337262
